• Scenic Hotel Group

  • If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan. Video is the most sought-after form of content on the internet. Most of the people on the internet are viewing videos and in a few years, the majority of content online will be video. There is countless marketing research revealing the popularity and impact of video.

    20% of users read text while 80% will watch a video with the same content. This shows that video is more appealing and easier to consume than text.

     
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